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The Daily Stream

Advertising News for the New Media

Writing for the Right Audience: Leveraging Buyer Personas

September 10, 2018 // By: Dan Petrovitch

So…you want to take your blog’s content to the next level, huh? There are few strategies as useful as utilizing a set of well-curated buyer personas—these tools will help you write for the correct audience.

It’s just like when you were back in high school, and your English teacher would always remind you about writing for the right crowd. Except, this time around, it could boost your conversion rates…

Do You Really Know Your Buyers? Why You Need Persona-Powered Content Marketing

August 29, 2018 // By: Jenny Prikockis

When you’re not seeing the results you want from your business, it’s time to re-evaluate, shore up your strategy, and realign your advertising efforts. Content marketing centered around detailed buyer personas is an effective way to define the people you’re trying to reach and (drumroll please…) reach them!

Learn more about what buyer personas are all about and how they canhelp strengthen your content marketing efforts below.

Our Favorite Yoga Studios in Pittsburgh PA

July 25, 2018 // By: Jenna Enright

As an integrated advertising agency, the Stream team takes a holistic approach to marketing—but it doesn’t just stop at the office. Many of us take a holistic approach to wellness, too, and know that yoga can provide a gentle reprieve from a busy day, or a dynamic and hardcore workout.

That’s why we love the many yoga studios we get to pick from in the ’burgh. We asked our Pittsburgh office for some of their favorites, and they delivered!

If yinz are looking for some great yoga studios to try out in the Pittsburgh area, here are our top three.

Reasons to Work at an Integrated Agency

July 10, 2018 // By: Samantha Cojocariu

You may have already read why integrated marketing is great for a company, but do you know the benefits of working at an integrated advertising agency?

Think of digital marketing as a puzzle. You have different pieces to work with: Display, SEO, Social, and Paid Search. When your company keeps all these aspects separated, you don’t get to see the full picture.  However, when you start to integrate your digital marketing, communication and client goals become clearer; each piece of the puzzle starts to fit together to bring forward a brand’s best picture.

While integrated marketing is great for a client and their brand, it is equally great for agency employees, and here’s why: