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The Daily Stream

Advertising News for the New Media

How to Create a Revenue-Generating Google Ads Campaign

April 11, 2019 // By: Mackenzie Wiltrout

The web is a vast and exciting place. From the point of view of a consumer, it’s a treasure trove of new products and answers to be found. From the point of view of a business, it’s a mass of potential to be tapped.

If you’re looking to ramp up your site’s traffic and deliver your message to the most interested parties all at once, Google Ads can help. With the right strategy, it’ll have you generating revenue before you know it.

Common SEO Myths

December 14, 2018 // By: Sarah Kelshaw

The beauty of search engine optimization is that the Google, Bing, and other search engine algorithms are top-secret. Some ways marketers can understand what’s working or failing are by testing certain theories on their own websites or reading leaked information from Google representatives. There are certain theories that have been confirmed as “SEO myths” by algorithm updates and penalties that are important to share so your business doesn’t suffer on the SERPs.

Balancing Creativity & SEO in Your Content Writing

November 28, 2018 // By: Rachel Steinberg

Writing SEO copy can pose an interesting challenge. You want your articles to be visible on Google, but you also want them to be fun to read. So, how do you find that balance between creativity and SEO in content writing?

Below are three tips on how to create effective marketing copy. Keep reading to gain insight on how to keep both people and search engines happy.

How Voice Assistants Are Changing the Ways We Write Content

November 23, 2018 // By: Mackenzie Wiltrout

From Siri to Alexa and every AI-powered helper in-between, voice assistants have taken the tech world by storm in the past few years. At the beginning of 2018, Alpine AI reported that these clever bots were racking up roughly one billion searches a month. And by the year 2020, comScore predicts a whopping 50 percent of all searches will be conducted by voice alone.

At face-value, this Jetsons-like tech development is uber cool and convenient. However, that’s for the user. How are voice assistants affecting the way we writers and internet marketers are creating our content? Just read on to find out…

How to Optimize a Blog Post in 3 Steps

December 23, 2015 // By: Jennica Torio

Your blog is your biggest lead generating tool. From using it to represent your brand to providing education to your prospects, your blog is the window into your business. That’s why, if it’s not optimized for maximum lead generation, you’ll quickly fall behind the competition.

Keywords: Dead or Alive?

October 3, 2015 // By: Stream Companies

Debates in the digital marketing industry are now questioning whether keywords are still king for SEO. The reigning factor used to be the sheer number of keyword usage on a site since Google only collected rankings information based on the keywords seen on pages. And with that simpler process, devious marketers would overload pages with keywords, resulting in irrelevant and poorly written content.