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The Daily Stream

Advertising News for the New Media

What Is Inbound Marketing and How Can It Help Your Business?

December 3, 2018 // By: Victor Filoromo

You want nothing more than to be able to reach your desired consumer. You have a business, and you want it to succeed. But perhaps you’ve found yourself putting too much effort into reaching out to the customers you’re trying to draw in, with few positive results.

Direct mail, cold calls, and generic e-mail blasts can feel somewhat impersonal, and potential customers may be turned off when they see these kinds of things. But inbound marketing can increase customer interaction and sales when it’s done right. What is this marketing method, and how can it help your business? We’re taking a closer look.

Sesame Rockwood Camps Social Media Marketing Case Study

September 30, 2016 // By: Jacquelyn German

The Challenge: Going beyond likes & engagement to connect with potential campers.

Sesame Rockwood & Rockwood Adventures are a well-known summer camp and travel program, providing families in the Greater Philadelphia area with safe and exciting camp options for well over 60 years. In the beginning of summer 2015, the main goals of our digital advertising efforts were to grow the brand and community, engage with campers and parents, and encourage conversions on the “contact us” form on the website.

Collecting Leads on Facebook

September 29, 2016 // By: Kasey Cooper

With so many different social media platforms, it could be difficult deciding which ones are best for your business. However, with an average of 1.13 billion daily active users, there is one platform that is a must. What platform is that you ask? None other than Facebook.

The CEO's Guide to Lead Generation

December 19, 2015 // By: Meghan Garrity

Before the internet, companies relied on push marketing to generate business and brand awareness. But then the digital revolution came along and turned those traditional techniques on their head, resulting in a more sophisticated and market-savvy consumer base than ever before.

6 Ways to Create Content Your Audience Actually Cares About

September 9, 2014 // By: Stream Companies

 

Not All Leads are Created Equal: How to Pre-Qualify Your PPC Leads

July 28, 2014 // By: Michelle Kelly

 

Proven Strategies to Generating Leads Through Facebook

May 7, 2014 // By: Julia Giacoboni

 

5 Reasons Your Vehicle Details Pages Are Failing to Convert

March 26, 2014 // By: Stream Companies

 

5 Marketing Strategies To Grow Your Business In 2013 And Beyond

January 10, 2013 // By: Bill Parlaman

Dead!