It can take a while for a prospective student to choose a School or University, as the process of deciding where to further their passions requires diligent research and lots of thought.
The long decision-making process provides opportunities for Schools and Universities to reach out and connect with prospective students through content marketing to help students make the right decision for their future.
An effective content marketing strategy provides numerous conversion points throughout a prospective student’s decision-making process by providing engaging and beneficial resources. A school or university that uses content marketing takes a wider approach to connecting with prospective students rather than solely focusing on a limited group of individuals who have filled out a Contact Us form.
Below are three reasons Stream believes your school or university should use a content marketing strategy.