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The Daily Stream

Advertising News for the New Media

Go Local with Your SEO

May 18, 2016 // By: Stream Companies

You have a business that serves a specific community. You’re lucky to have a fantastic location that gets plenty of foot traffic. You buy some occasional radio spots. You even do a little paid advertising on the Internet and bought some SEO services from a guy you found on Craigslist.

3 Reasons Why SEO Is the Best Investment for Your Business

February 4, 2016 // By: Tina DiSerafino

Many rumors have been floating around the internet that SEO is dead. I can assure you that it’s far from dead, though it has changed and evolved to be more of a branding technique than an advertising strategy.

4 Reasons Every Local Business Should Invest in Link Building

May 12, 2015 // By: Stream Companies

Link building should be a key component of every business’s SEO strategy. Google views quality links that point to your website as a vote of confidence, so if other sites believe your website is valuable, Google will too.

Are You Your Own SEO Enemy?

October 16, 2014 // By: Lauren Sheridan

If you aren't sure how to answer this question, there are several factors to consider. You should first start to think about the techniques and practices you're implementing for your SEO campaign. Are any of these techniques considered black hat? What about gray hat? If you answered yes to either of these questions, you could be hurting your website’s rankings through your own SEO efforts.

Quick Tips for Outranking Your Competitors in Search

October 2, 2014 // By: Stream Companies


3 Common Multi-Location SEO Slip-Ups (And How To Avoid Them)

April 24, 2014 // By: Stream Companies

Search engine optimization for every business is an ongoing strategy that requires constant refining and adjustments overtime in order to generate, and continue building upon your results. And while creating, implementing and consistently improving your SEO strategy certainly doesn’t come easy for most businesses, this is particularly true for those with more than one storefront and an objective to get found by their individual local audiences at each location.

SEO Practices at the Local Level Can Yield Huge Results

April 10, 2014 // By: Stream Companies


Conquering the Multi-Location Content Marketing Dilemma

April 4, 2014 // By: Sarah D'Andrea


Common Link Building Tactics That Are Hurting Your Search Rankings

January 7, 2014 // By: Stream Companies

Link building, link building, link building.  Some of business owners and marketing executives have mixed feelings about the practice, but we all know that there’s nothing worse than bad link building. 

How The Google Carousel Changes The Look Of Local Search

June 25, 2013 // By: Bill Parlaman

Google has just launched a new look to their local search pages for desktop users called "Google Carousel."