<iframe src="//www.googletagmanager.com/ns.html?id=GTM-PD29XS" height="0" width="0" style="display:none;visibility:hidden">

The Daily Stream

Advertising News for the New Media

The Latest Updates on Google

December 11, 2019 // By: Madison Lippincott

In a world where many people own either a smartphone or a computer (and often both), information has never been more accessible. One of the most common ways that people learn today is through search engines like Google.

Google was one of the first of its kind and is arguably the most popular search engine in the world today. This is because Google works on a fine-tuned algorithm that delivers the best possible results to consumers while also helping businesses connect with their clients.

In this guide, you’ll learn all about how Google works, how often its algorithm is updated, and what the most recent updates have been. Let’s get started by taking a look at what Google really does!

PPC Strategies for Multi-Location Businesses

August 22, 2018 // By: Laura Treadway

For businesses with multiple locations that want to run separate PPC ads for each location, PPC can present a whole new list of challenges that a single-location business does not need to worry about. If you ignore these challenges in your PPC strategy, you run the risk of spending more than necessary on your PPC traffic and seeing less than desirable results.

At Stream Companies, we work with several groups of car dealerships, many of which have multiple locations in close proximity to one another. Below are a few approaches we often take when managing PPC for these multi-location businesses.