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The Daily Stream

Advertising News for the New Media

How Integrated Marketing Can Evolve Your Brand

September 14, 2017 // By: Christina Davidson

As a business owner or marketing manager, you may have heard the term integrated marketing thrown around in huddles, brain storms or meetings with the team. As marketing evolves in the digital world, professionals, like yourself, are finding that an integrated marketing approach may be the solution to evolve your brand.  

Creating Conversion-Driving Product Pages for Your eCommerce Website

June 23, 2014 // By: Stream Companies


How to Sell Cars Using Search Marketing and Pay-Per-Click [Podcast]

June 20, 2014 // By: Stream Companies


Using Content To Influence Your Customer’s Buying Process

June 4, 2014 // By: Sarah D'Andrea


Conquering the Multi-Location Content Marketing Dilemma

April 4, 2014 // By: Sarah D'Andrea


4 Tactical Tips To Creating A Monthly Content Marketing Plan

January 24, 2014 // By: Sarah D'Andrea

By now, many business owners are fully aware of the benefits of content marketing - from SEO, to building trust with new prospects and generating new leads, to sales support and customer loyalty, and so on. 

Putting Your Audience into Motion with Content

December 16, 2013 // By: Julia Giacoboni

Looking for a new bookmark to add for 2014? Make it Upworthy.

Your Guide To Website Redirection: 301 Redirect vs. Canonical Tags

December 4, 2013 // By: Stream Companies

When it comes to web page redirection, deciding which method of redirection to use can be as stressful as Harrison Ford in Air Force One deciding which wires to cut to defuse the bomb. Of course, President Marshall makes the correct decision, defusing the bomb by leaving the patriotic red, white and blue wires uncut.

How To Create Effective Digital Marketing Campaigns For Your Non-English Speaking Customers

November 26, 2013 // By: Stream Companies

Is Your Business Speaking Your Customer’s Language?

Depending on who your target audience is, if you’re not speaking their language, you’re missing out on a huge portion of potential business.

With the continued growth of the internet and the demand for products in and outside of the United States, there is a huge opportunity in the digital space to target different non-English speaking audiences.

A big factor in this trend, and developing opportunity, is the use of smart phones and tablets to purchase and browse the web at lightening speeds.

Is your business prepared within the digital space to successfully target a customer base that speaks a different language?

Not Optimizing for Local Search? You're Missing Out.

September 5, 2013 // By: Stream Companies

Let’s face it, search engines are getting smarter. Your potential customers know that, so their queries are following suit. Not long ago, if you wanted to find a hospital that was close to you, you had to type ‘hospital in [AREA].’ Now look (I ran the search from Center City Philly):