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The Daily Stream

Advertising News for the New Media

Willie Sutton and Facebook

September 16, 2011 // By: Stream Companies

Facebook marketers were thrown into a tizzy last week by the suggestion that using 3rd party apps can be detrimental to your post’s EdgeRank.  If that sounds indecipherable, you are not alone.  There’s a lot to know when it comes to making your brand voice heard on Facebook.

Marketing Collateral Makes a Difference

September 6, 2011 // By: Stream Companies



The Five Traits of Highly Successful Marketing

August 17, 2011 // By: Stream Companies

Promote, Promote, Promote – Compelling offers, unique selling propositions, seasonal sales, giveaways… the strength of your campaign (AND its success) starts with your promotion’s value as perceived by your target customers.  You know your customers.  What do they want to hear?

Spending On “Traditional Media” Ads Stabilizes

May 24, 2011 // By: Stream Companies



Social Sees Growing Importance to Search

February 25, 2011 // By: Stream Companies


Bing announces “Liked Results” shortly after Google’s increased social emphasis

Microsoft’s Bing has followed Google’s example by changing their search results to emphasize social results.

Stream Update

February 3, 2011 // By: Stream Companies

Inc 500 Companies Find Success with Social Media Marketing

February 2, 2011 // By: Stream Companies

Social Media Marketers for Inc 500 companies are seeing success—what tools are working best for them?

Facebook Takes in 1.86B Ad Revenue—Is Facebook moving in on Google’s Territory?

January 19, 2011 // By: Stream Companies

Self-service advertising for small-medium sized businesses has brought Google billions—could Facebook’s growth in this category result in a future duopoly?

Stream Video Update

January 7, 2011 // By: Stream Companies


Online Ad Spending Set to Break Records

January 3, 2011 // By: Stream Companies

Peaks in spending expected each year through 2014