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The Daily Stream

Advertising News for the New Media

Leveraging Digital Media Buying to Reach Your Customers: An Interview with Stream’s VP Media Director

April 15, 2019 // By: Emily Vanneman

More often than not, success is the result of being in the right place at the right time—and around the right people. Well, the same sentiment is true for your company’s ads.

By determining the appropriate medium for your advertisements, your team has a greater chance of reaching the targeted audience and producing the desired results for your customers.

At Stream Companies, we consider our team of media buyers some of the best in the industry. That’s why we took a moment to sit down with our Vice President Media Director, Melissa Dempsey, to get her take on today’s media landscape and how modern technology is making it even easier to engage with your company’s ideal customer. Let’s take a look!

Coping with Consumer Attention Deficit Disorder:

March 29, 2012 // By: Stream Companies

The Importance of an Integrated Media Mix to Reach a Market of Multitaskers

Quarterly Media Buying: A Better Value For the Advertiser in 2012

September 13, 2011 // By: Stream Companies

Last week, we discussed the importance of conducting integrated marketing campaigns.  One of the integral components of an integrated marketing campaign is the media plan.