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The Daily Stream

Advertising News for the New Media

How Location-Based Ads Boost Store Visits and Sales

October 5, 2018 // By: Jennica Torio

Location-based advertisements have helped many businesses see their share of online success. Whether its increased traffic or better customer communication and engagement, these ads have been proven to boost a company’s overall digital presence. But can customized location-based ads drive store visits, too? Absolutely!

A location-based ad is a customized mobile advertisement that is designed to target those based on where they are physically and where they’ve been. From social feeds to Google Search Engine Results Pages (SERPs), you can find these ads all over the world wide web.

So, how exactly does location-based advertising work and how can it boost your in-store visits?

The Rise of Mobile: How to Remain a Dominant Player in the Evolving Mobile World

May 8, 2016 // By: Christina Davidson

Mobile usage has been steadily increasing for the past few years, as many of us expected. Installed internet devices such as smartphones, tablets, wearables, virtual assistants, and smart TVs are becoming integrated into our lives and even necessary for our daily activities.

Your Guide to Google's Mobile-Friendly Algorithm Update: How To Avoid a Traffic Tumble

April 23, 2015 // By: Stream Companies

It’s Time to Focus on Mobile Design

December 16, 2014 // By: Stream Companies

The 6.5 Secrets To Getting Started With Mobile SEO

January 8, 2014 // By: Stream Companies

It’s a brand new year, which means a chance to start fresh with your digital marketing campaign. We’ve seen a lot of changes in 2013, and if you’re looking to shift your focus, it’s time to zero in on mobile SEO.

UPDATED: How To Make HubSpot And Google Analytics All-Time BFFs

December 9, 2013 // By: Stream Companies

Everyone knows what a playdate is: it’s an arranged friendship that always had you awkwardly sipping a juice box, sitting with a kid you never would have been friends with otherwise, and counting the seconds until it was over. But the dirty little secret about those dreaded playdates was that they were likely more for your parents than for you; a chance to occupy you for a while so your parents could have some fun.

Auto Dealers - Combating Increased CPCs with Google Enhanced Campaigns

July 30, 2013 // By: Stream Companies

Over the last few years, auto dealerships have increasingly begun to realize the direct benefit of utilizing paid search campaigns to increase their lead generation funnel.  Last year, a survey conducted by Cars.com and Dataium found that 55% of US auto dealerships’ digital ad spend was going to paid search marketing.  This is because users utilize search engines to gather information before making a buying decision.

The Victor in the Mobile Design War

July 3, 2013 // By: Holly Butterfield

In the world of smartphones, there is one epic war being waged...adaptive design versus responsive design! Who will win? Let's explore...

Responsive Design 101

April 29, 2013 // By: Erin Gallagher
Montgomeryville Nissan's Responsive Website Designed by Stream Companies

Sales Rates are Similar for Facebook Stores and e-Commerce Sites

March 18, 2011 // By: Stream Companies

Facebook Storefronts now have the same sales conversion rates as e-commerce websites.