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The Daily Stream

Advertising News for the New Media

The Rise of Mobile: How to Remain a Dominant Player in the Evolving Mobile World

May 8, 2016 // By: Christina Davidson

Mobile usage has been steadily increasing for the past few years, as many of us expected. Installed internet devices such as smartphones, tablets, wearables, virtual assistants, and smart TVs are becoming integrated into our lives and even necessary for our daily activities.

Mobile and on the Move

March 9, 2012 // By: Stream Companies

Having a mobile website presence is fast becoming a priority for any business interested in expanding their digital footprint. Consider the following statistics to validate this growing phenomenon:

·         There are currently 297 million mobile subscribers.

·         2.5 billion text messages are sent each day.

·         By 2013, more people will access the internet from their mobile device than from their PC’s – CTIA.

·         More than 70 million PC tablets (like the iPad) will be sold in 2011. - “iPad’s Buzz Saw Success cuts into PC sales”

·         58% of smartphone owners had used their phone to go online every day of the week vs. 78% for PC users. – eMarketer

·         By the end of 2011 50% of all US phones will be smartphones

The Difference Between Mobile and Tablet Advertising

February 21, 2011 // By: Stream Companies

 A look at how consumer attitudes differ…

Research on tablet advertising has found that users prefer ads that take advantage of features such as video, interactivity, 360-degree views and other eye catching features. Flashy ads may thrive on tablets however it is not necessarily the same story for smartphones.

Google Says Local Intent is Behind One-Third of Mobile Searches

October 12, 2010 // By: Stream Companies

Diana Pouliot, the director of mobile advertising at Google revealed that one-third of all Google searches via the mobile web pertain to an aspect of the searcher’s local environment.

Ads Not Aps

November 18, 2009 // By: Stream Companies

For the past decade, experts have proclaimed every year to be "the year of the mobile." 2009 was no different, especially after Google bought mobile ad network AdMob for $750 million. However, mobile advertising isn't as successful as predicted...yet.