These days, you’d be hard-pressed to find someone who isn’t browsing their smartphone for the latest news and entertainment while waiting in the doctor’s office, on the bus, or inside a subway car.
And, with so much of your audience on-the-go and away from their desktops and laptops, it’s essential that your business crafts content that can reach them, no matter where they may be. That way, your customers won’t miss out on a single educational article or new product you post on your website.
Well, if all this talk has you wondering why mobile-friendly copy is so critical, we’re here to give you the low-down on exactly that.
Within this guide to Going Mobile: 3 Reasons Why Structuring Your Copy for Easy Reading is Important, you’ll get a first-hand look at just how this kind of content can positively affect your business. Let’s get started!