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The Daily Stream

Advertising News for the New Media

3 Ways to Improve the User Experience of Your Website

December 6, 2018 // By: Jenny Prikockis

From booking hotel accommodations to deciding where to eat for dinner tonight, the decision-making process of our time happens online. We’ve all reviewed countless businesses’ websites and become connoisseurs of what’s good and what’s not—this, of course, largely evidenced by the providers we’ve chosen.

There are always ways to improve the user experience of your website and thinking of them often will ensure your customers are happy with your service. Your customer is everything, which is why in this post, we’ll delve into three ways to enhance your website with the user in mind.

Google Releases Mobile-First Index: Is Your Site Ready?

July 1, 2018 // By: Kaitlin Southron

More than ever, consumers have information readily available at their fingerprints 24/7. With the rise of mobile devices, tablets, and voice-assistants, desktop use is gradually becoming a thing of the past. According to Stone Temple, mobile use in the U.S. surpassed desktop use by an astounding 63 percent in 2017.

Google is taking notice of this trend. As of July 2018, they announced that they will now prioritize the mobile versions of websites over desktop versions in their rankings with a “Mobile-First Index.” If your website is not mobile-friendly, it could now potentially be outranked by competitor sites, or be left out of Google’s new algorithm completely.

Ensure your listing stays at the top of page one with our simple guide.