Recently, Google announced that on April 21, 2015 they will be rolling out a major algorithm update that will focus solely on mobile search, providing two major benefits to users in search engine results pages (SERP):
It’s a brand new year, which means a chance to start fresh with your digital marketing campaign. We’ve seen a lot of changes in 2013, and if you’re looking to shift your focus, it’s time to zero in on mobile SEO.
Giving to the needy—it makes us feel good. Compassion for your fellow man is part of the human condition. We share links we think our friends will enjoy, we like status updates, and we retweet our friends who may not have as many followers.
Having a mobile website presence is fast becoming a priority for any business interested in expanding their digital footprint. Consider the following statistics to validate this growing phenomenon:
· There are currently 297 million mobile subscribers.
· 2.5 billion text messages are sent each day.
· By 2013, more people will access the internet from their mobile device than from their PC’s – CTIA.
· More than 70 million PC tablets (like the iPad) will be sold in 2011. - “iPad’s Buzz Saw Success cuts into PC sales”
· 58% of smartphone owners had used their phone to go online every day of the week vs. 78% for PC users. – eMarketer
· By the end of 2011 50% of all US phones will be smartphones
Facebook is almost ready to tackle what pretty much everyone else has already done – advertise on mobile devices.
Any good account manager understands that you need to be on the same page as your client. If you’re going in one direction and your client has something completely different in mind, well, in the words of Michelle Tanner, “You’re in big trouble, mister!”
Can YouTube clips and mobile websites replace test drives and in-person experiences?