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The Daily Stream

Advertising News for the New Media

The New World of Instagram Shopping

June 9, 2015 // By: Grace Nonnemaker


What Google’s Mobile Algorithm Update On April 21 Means to Your Digital Presence

April 16, 2015 // By: Stream Companies

Recently, Google announced that on April 21, 2015 they will be rolling out a major algorithm update that will focus solely on mobile search, providing two major benefits to users in search engine results pages (SERP):

It’s Time to Focus on Mobile Design

December 16, 2014 // By: Stream Companies


The 6.5 Secrets To Getting Started With Mobile SEO

January 8, 2014 // By: Stream Companies

It’s a brand new year, which means a chance to start fresh with your digital marketing campaign. We’ve seen a lot of changes in 2013, and if you’re looking to shift your focus, it’s time to zero in on mobile SEO.

What Gives? You! All Thanks to Donation Apps!

May 24, 2012 // By: Stream Companies

Giving to the needy—it makes us feel good. Compassion for your fellow man is part of the human condition. We share links we think our friends will enjoy, we like status updates, and we retweet our friends who may not have as many followers.

Mobile and on the Move

March 9, 2012 // By: Stream Companies

Having a mobile website presence is fast becoming a priority for any business interested in expanding their digital footprint. Consider the following statistics to validate this growing phenomenon:

·         There are currently 297 million mobile subscribers.

·         2.5 billion text messages are sent each day.

·         By 2013, more people will access the internet from their mobile device than from their PC’s – CTIA.

·         More than 70 million PC tablets (like the iPad) will be sold in 2011. - “iPad’s Buzz Saw Success cuts into PC sales”

·         58% of smartphone owners had used their phone to go online every day of the week vs. 78% for PC users. – eMarketer

·         By the end of 2011 50% of all US phones will be smartphones

Facebook Finally Jumps on the Bandwagon with Mobile Ads

February 9, 2012 // By: Julia Giacoboni

Facebook is almost ready to tackle what pretty much everyone else has already done – advertise on mobile devices.

Watch What Happens When You See Eye to Eye

October 13, 2011 // By: Stream Companies

Any good account manager understands that you need to be on the same page as your client. If you’re going in one direction and your client has something completely different in mind, well, in the words of Michelle Tanner, “You’re in big trouble, mister!”

Auto Shoppers Online

July 11, 2011 // By: Stream Companies

Can YouTube clips and mobile websites replace test drives and in-person experiences?

Banner Ads Remain Popular

April 19, 2011 // By: Stream Companies

Good old banner ads are not going away.  The Interactive Advertising Bureau reports that spending on such ads has increased significantly.