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The Daily Stream

Advertising News for the New Media

On-Page vs. Off-Page SEO: Which Should be Part of Your Digital Strategy?

May 19, 2015 // By: Tina DiSerafino

When it comes to optimizing your website, many factors play an important role in helping your website perform its best.

The 3 Most Common and Costly SEO Myths Revealed

January 22, 2015 // By: Tina DiSerafino

Throughout the years, not only has SEO been constantly changing and evolving, but several fallacies also have surfaced about how search engines operate. Sure, the internet as well as the world of marketing can be a perplexing place, but there are a few myths we would like to settle the score with.

Are You Your Own SEO Enemy?

October 16, 2014 // By: Lauren Sheridan

If you aren't sure how to answer this question, there are several factors to consider. You should first start to think about the techniques and practices you're implementing for your SEO campaign. Are any of these techniques considered black hat? What about gray hat? If you answered yes to either of these questions, you could be hurting your website’s rankings through your own SEO efforts.

How Smart Business Owners Are Using Analytics To Cater To Customers' Interests

August 1, 2014 // By: Stream Companies


3 Common Multi-Location SEO Slip-Ups (And How To Avoid Them)

April 24, 2014 // By: Stream Companies

Search engine optimization for every business is an ongoing strategy that requires constant refining and adjustments overtime in order to generate, and continue building upon your results. And while creating, implementing and consistently improving your SEO strategy certainly doesn’t come easy for most businesses, this is particularly true for those with more than one storefront and an objective to get found by their individual local audiences at each location.

SEO Practices at the Local Level Can Yield Huge Results

April 10, 2014 // By: Stream Companies


Is It Really Working? The Most Important Metrics to Measure your SEO Efforts

March 14, 2014 // By: Stream Companies


Your Quick and Dirty Checklist To Launching A New Website

January 10, 2014 // By: Stream Companies

When it comes to launching a new website, there are countless moving elements and action items to be aware of that objectives and best practices can easily get lost or miscommunicated. This is especially true when it comes to optimizing a new website for search.

How Small Businesses Compete and Win in the Cutthroat SEO Market

December 9, 2013 // By: Stream Companies

I have always been a champion of small business SEO, and one of the most common questions I hear is, “with my limited budget, how do I rank above the large businesses in my industry?”