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The Daily Stream

Advertising News for the New Media

What’s Up with Google’s New Green Ad Labels?

June 21, 2016 // By: Jason Schell

All paid search specialists should subscribe to the A.B.T. Rule, meaning we should Always Be Testing.  We should always be testing new keywords, keyword bids, ad copy, average position, ad extensions and everything else in our accounts!  If we subscribe to this rule doesn’t it make sense that our paid search providers should be doing the same?  Well if you are seeing these new green ad labels in your SERP results you are seeing a Google paid search test in action.

Improve Your PPC In Just 25 Minutes This Week

May 26, 2016 // By: Robin Tartleton

Think it takes hours to make significant strides in your PPC campaign’s performance? Think again. You can make impactful changes in as little as 25 minutes.

New to Paid Search? Here Are Terms You Need to Know

March 25, 2016 // By: Dan Gaughan

While some searchers prefer to stick with organic listings, many do click on paid listings. So with a smart strategy, paid search can lead to quality traffic to your site—quality traffic that can lead to a good return.

To Bid or Not to Bid on Brand Keywords in Paid Search

February 6, 2016 // By: Jason Schell

To bid or not to bid on brand keywords, that is the question. And ask this to any search engine marketing specialist and they’ll tell you that bidding on brand terms is a must when creating any paid search campaign.

Branded vs. Non-Branded Keywords: How to Build a Powerful PPC Strategy

September 11, 2014 // By: Stream Companies

A company’s brand can be a big part of what makes or breaks it. That’s why it is so important to own your brand and make it an important part of your marketing efforts. Inevitably, those efforts can lead to paid search. One of the most important questions I come across is “do we bid on our own brand?” to which I personally say, yes; however, there are a few strategies you need to know to maintain ownership of your brand within the PPC space without spending your entire paid search budget on company keywords.

Crush The Competition: The Secrets Behind Effective PPC Ad Copy

February 21, 2014 // By: Stream Companies


PPC Keyword Logic: Back To Basics

November 20, 2013 // By: Stream Companies

One of the most basic aspects of any online marketing effort - whether SEO, paid search, or social media - is the use and implementation of targeted keywords. On many occasions however, we tend to think of keywords incorrectly. One of the most common errors in keyword logic made by marketers new to paid search, is underestimating the usefulness in seemingly redundant keywords. 

Auto Dealers - Combating Increased CPCs with Google Enhanced Campaigns

July 30, 2013 // By: Stream Companies

Over the last few years, auto dealerships have increasingly begun to realize the direct benefit of utilizing paid search campaigns to increase their lead generation funnel.  Last year, a survey conducted by Cars.com and Dataium found that 55% of US auto dealerships’ digital ad spend was going to paid search marketing.  This is because users utilize search engines to gather information before making a buying decision.

The Michael Bay Guide to PPC Marketing

June 13, 2013 // By: Stream Companies


How to Write Powerful, Successful and Intriguing PPC Ad Copy

April 26, 2013 // By: Stream Companies

Your PPC ad copy is the first impression that your business will make to a potential client.