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The Daily Stream

Advertising News for the New Media

Using Google Analytics To Understand Your Digital Customers

January 20, 2014 // By: Stream Companies

As a business owner who relies on their website to market or sell their products, it’s very important to track and understand how prospects and customers are engaging and interacting with your website; particularly, the path they take to reach a specific goal – such as filling out a contact us form, downloading a whitepaper or eBook, purchasing a product etc.

How To Avoid A PPC Conman

January 17, 2014 // By: Stream Companies

PPC 101: Getting the Most Out of a Small Paid Search Budget

January 16, 2014 // By: Stream Companies

Many of us know PPC can be a great advertising tool for direct response – increasing clicks and conversions on your website.  But many times, marketing teams are limited with a tight budget within their PPC accounts (i.e. you don’t have enough money on a daily basis to keep up with available search demand). 

PPC Keyword Logic: Back To Basics

November 20, 2013 // By: Stream Companies

One of the most basic aspects of any online marketing effort - whether SEO, paid search, or social media - is the use and implementation of targeted keywords. On many occasions however, we tend to think of keywords incorrectly. One of the most common errors in keyword logic made by marketers new to paid search, is underestimating the usefulness in seemingly redundant keywords. 

How To Use Ad Extensions To Improve Your Ad Rank

November 18, 2013 // By: Stream Companies

To further improve their ad opportunities, and provide customers with more useful search results, Google recently added a new metric to AdWords, called Ad Rank: a calculation based on the combination of Quality Score and the amount you bid on a given keyword.

Dirty Little Secrets Your PPC Vendor Does NOT Want You To Know!

November 13, 2013 // By: Sarah D'Andrea

One of the most effective ways to drive quality traffic to your website and landing pages is through pay-per-click campaigns.

Auto Dealers - Combating Increased CPCs with Google Enhanced Campaigns

July 30, 2013 // By: Stream Companies

Over the last few years, auto dealerships have increasingly begun to realize the direct benefit of utilizing paid search campaigns to increase their lead generation funnel.  Last year, a survey conducted by Cars.com and Dataium found that 55% of US auto dealerships’ digital ad spend was going to paid search marketing.  This is because users utilize search engines to gather information before making a buying decision.

What You Need To Know About Choosing Your PPC Budgets

July 25, 2013 // By: Stream Companies

One of the most common questions when starting a Google pay-per-click account is, “How much should I spend?”

The Michael Bay Guide to PPC Marketing

June 13, 2013 // By: Stream Companies

PPC.

How to Write Powerful, Successful and Intriguing PPC Ad Copy

April 26, 2013 // By: Stream Companies

Your PPC ad copy is the first impression that your business will make to a potential client.