It’s not surprising that 2011 is projected to be the "year of Facebook." What's interesting however is that the “year of Facebook” may also be relevant for search marketers.
One of online marketers’ simplest metrics, the clickthrough rate, has been in decline for years. However, the decline appears to have stopped.
Google has recently announced its newest element to their Places feature; and they’re calling it Hotpot.
New System Expands Product Ad in Search Result, Google will receive Cut of the Sales
A new feature called "Groups" was recently introduced that will allow users to form specialized networks within Facebook. The group feature is one of several changes that have been made to give Facebook users more control over the information they share including updates, messages and photos. It seems that Facebook's future will be all about the user; by focusing on their control, privacy, and empowerment.
The text-based aesthetic of search engines we’ve come to know so well has just been changed. But this time it’s Yahoo, not Google who’s creating new developments. Yahoo recently introduced a new look for search results using display-like inventory which is said to provide more entertainment for viewers.