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The Daily Stream

Advertising News for the New Media

Everything You Need to Know About Switching to Linear Attribution

November 12, 2018 // By: Amanda Seale

Within Google Ads, you can decide which attribution model you would like to use, allowing for you to decide how much credit each click gets for your conversion. These models can help give you a better understanding of how your ads are performing and can help you optimize across the user’s conversion path. However, attribution models are only available on the Search Network and for Shopping Ads, and do not apply to Display Network Ads. When you set up conversions within the Search Network or for Shopping Ads, attributions are only available for website, Google Analytics, phone calls, and import conversion actions.

Digital marketing beyond social media

September 19, 2018 // By: Elianny Vera

Most people believe that digital marketing is all about social media, but in reality, it is so much more. It is true that social media plays an important role, but it’s only a portion of digital marketing. At a higher level, digital marketing is advertising through different digital channels such as Display, PPC, Email Marketing, Online PR (influencers), etc.

6 Ways SEO and PPC Can Work Together for Your Business

June 27, 2018 // By: Amanda Seale

SEO and PPC are an excellent dynamic duo when it comes to marketing strategies for your business. Both strategies help to maximize traffic and conversions, which, in turn, leads to a better ROI for you. However, you shouldn’t treat both strategies as separate entities. Instead, capitalize on the benefits of each, and how the strength of one can pick up on the weaknesses of the other to create a more successful search strategy. Not sure how your business can benefit from integrating SEO & PPC? Consider these six ways SEO and PPC can work together.

Why You Should Combine Your PPC and Inbound Marketing Strategies

February 26, 2016 // By: Stream Companies

Depending on whom you talk to, some marketers will tell you that pay-per-click (PPC) advertising and inbound marketing are opposites. However, PPC is actually a subsidiary of inbound.

To Bid or Not to Bid on Brand Keywords in Paid Search

February 6, 2016 // By: Jason Schell

To bid or not to bid on brand keywords, that is the question. And ask this to any search engine marketing specialist and they’ll tell you that bidding on brand terms is a must when creating any paid search campaign.

Transparency in Automotive Advertising

May 5, 2015 // By: Stream Companies

We’ve probably all seen the recent articles regarding certain manufacturers and their stance on Google Analytics integration, among other things.  I’m not here to give an opinion on which OEM or digital program is best or worst in regards to transparency.  What I do want to offer is a fairly candid, 4 step process to make your current marketing efforts more transparent.

How to Optimize Your PPC Landing Pages to Reduce Bounce Rate

April 9, 2015 // By: Stream Companies

The PPC Copy Mistakes That Are Costing You Money

April 2, 2015 // By: Stream Companies

Maximize Your Dealership's PPC Campaigns with A/B Testing

February 9, 2015 // By: Stream Companies

The 4 Rules for Creating Compelling PPC Ad Copy

January 15, 2015 // By: Stream Companies