Whether you're building your own PPC campaigns or working with a PPC vendor or agency, it's important for business owners to understand how to evaluate their AdWords campaigns. To help you ensure you're getting the most out of your campaign, and provide some guidelines to assess your efforts, here are the six most important steps of conducting a PPC audit:
If you’ve been living under a rock the past few years, maybe you haven't noticed the rise of the smart phone. It has created a world in which we no longer race to the computer, but just whip out our phone. This has led to a surge in mobile search traffic as people take convenience to its ultimate conclusion: a shift in search engine traffic away from traditional desktops to mobile devices.