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The Daily Stream

Advertising News for the New Media

Understanding the New Metrics Replacing "Average Position”

August 15, 2019 // By: Lou Ryan

For years, account managers have relied on Average Position to determine how well their ads are performing—and for good reason. Average Position describes where your ad ranks in relation to other ads on a given search engine results page (SERP). Conventional wisdom said that the higher this metric, the wider your audience.

The Pay-Per-Click Metrics You Need To Be Aware Of

May 28, 2016 // By: Jason Schell

When you launch your new paid search account it is imperative that you closely measure your results. By diving deeper into other advanced metrics you can get a great idea of what is working in your account and where there may be areas of opportunity to improve on its success.