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The Daily Stream

Advertising News for the New Media

Bots on the Rise: How AI Can Enhance Your Marketing Approach

October 22, 2018 // By: Mackenzie Wiltrout

When we use the word “robotic,” it’s often to describe something that’s a little stiff or detached. So, it’s no wonder some business owners are a bit hesitant to employ AI in their marketing strategy. At first glance, it seems like an impersonal option.

Truth be told though, AI has advanced exponentially in recent years. And while the bots have not quite reached Terminator levels, they have progressed enough to lend an extra-focused and, yes, personal touch to your marketing. Let’s explore just five ways in which they can help…

2014 - The Year of Predictive Analytics for SMBs

June 26, 2013 // By: Stream Companies

I know what you’re thinking.  The summer of 2013 has just begun.  Why on earth would I think about 2014, let alone make predictions for next year?