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The Daily Stream

Advertising News for the New Media

Know Your Buyers: What Consumers Look for Before a Purchase

October 17, 2018 // By: Victor Filoromo

You think you have a great product. It’s the cream of the crop. But, there’s always someone on the other end who may challenge that notion: the customer.

It’s always imperative to keep in mind what consumers are looking for before they make the jump and buy something, whether they’re doing it online or in-person. But how do you break through and ensure your business thrives? It helps to know what consumers are looking for before they buy.

Reputation Management: How Reviews Can Make or Break Your Business

September 7, 2017 // By: Kelsey McKee

On the surface, reputation management seems simple: ask for reviews, get reviews, respond to reviews. In reality, reputation management is an art form.  Staying on top of all of the review sights is a full-time job and responding to difficult reviews and accusations from upset customers is not such an easy task. While responding to a negative review, it is a fine line to walk between defending your business and decisions and making a customer even angrier.

Improve Your Online Reputation

February 17, 2016 // By: Erik Krass

Building a great brand takes time and dedication. A big part of your brand is your business’ reputation. Thanks to the internet, word of mouth can travel faster than ever. A disgruntled customer now has the ability to log into a review site, leave a review, and spread their word like wildfire.

Stop Losing Online Customers to Your Competition

November 5, 2014 // By: Stream Companies

What Businesses Can Learn About Social Media From Peyton Manning

March 14, 2012 // By: Stream Companies

For the past two weeks, Peyton Manning’s release from the Indianapolis Colts has been the biggest story in the football world.  However it wasn’t a football story that landed the star quarterback’s face on the front page of Yahoo! last week.  Strangely enough, it was a story about the generous tip that Manning left his waiter after dining at a North Carolina steak house.  In less than 48 hours, a photo of the tab went from seemingly innocent Facebook posting by a delighted waiter who just wanted to let his friends know what a class act the MVP quarterback was to front page news….and Manning’s waiter found himself on the unemployment line.  That’s when the real drama started.