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The Daily Stream

Advertising News for the New Media

Reputation Management: Why it’s Important & How it Can Lead to More Sales

April 11, 2019 // By: Jonelle Campbell

We have all been there. Before we decide our next move in life, be it finding a nice place for dinner or where to purchase your next vehicle, we head to the internet. There’s no doubt reviews of businesses help guide our decisions. In fact, a recent BrightLocal study found out that 91 percent of consumers aged 18 to 34 trust online reviews just as much as recommendations from friends and family. 

Though it may seem strange to trust the opinions of those we do not know, online reviews hold a lot of weight, whether they are true or fabricated.

Taking attention to these reviews to maintain the integrity of your business is the first step in reputation management. Proven to increase sales, as well as morale for both your team and the customer, gaining a constructive, fool-proof plan will elevate confidence as a company, as well as build trust in your loyal clients and raise up your potential customer base.

Know Your Buyers: What Consumers Look for Before a Purchase

October 17, 2018 // By: Victor Filoromo

You think you have a great product. It’s the cream of the crop. But, there’s always someone on the other end who may challenge that notion: the customer.

It’s always imperative to keep in mind what consumers are looking for before they make the jump and buy something, whether they’re doing it online or in-person. But how do you break through and ensure your business thrives? It helps to know what consumers are looking for before they buy.

Reputation Management: How Reviews Can Make or Break Your Business

September 7, 2017 // By: Kelsey McKee

On the surface, reputation management seems simple: ask for reviews, get reviews, respond to reviews. In reality, reputation management is an art form.  Staying on top of all of the review sights is a full-time job and responding to difficult reviews and accusations from upset customers is not such an easy task. While responding to a negative review, it is a fine line to walk between defending your business and decisions and making a customer even angrier.

Improve Your Online Reputation

February 17, 2016 // By: Erik Krass

Building a great brand takes time and dedication. A big part of your brand is your business’ reputation. Thanks to the internet, word of mouth can travel faster than ever. A disgruntled customer now has the ability to log into a review site, leave a review, and spread their word like wildfire.

Stop Losing Online Customers to Your Competition

November 5, 2014 // By: Stream Companies

What Businesses Can Learn About Social Media From Peyton Manning

March 14, 2012 // By: Stream Companies

For the past two weeks, Peyton Manning’s release from the Indianapolis Colts has been the biggest story in the football world.  However it wasn’t a football story that landed the star quarterback’s face on the front page of Yahoo! last week.  Strangely enough, it was a story about the generous tip that Manning left his waiter after dining at a North Carolina steak house.  In less than 48 hours, a photo of the tab went from seemingly innocent Facebook posting by a delighted waiter who just wanted to let his friends know what a class act the MVP quarterback was to front page news….and Manning’s waiter found himself on the unemployment line.  That’s when the real drama started.