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The Daily Stream

Advertising News for the New Media

Mobile-First Indexing vs Mobile Usability

April 11, 2019 // By: Victor Filoromo

It was just about a year ago when Google launched mobile-first indexing into our digital world. In past years, perhaps even back to the first time you heard of a search engine, Google would use the desktop version of a page’s content to index and rank it.

These days, many Google users are using the search engine on a mobile device, so the index is using the mobile version of a page first, instead of the desktop version.

Mobile-first indexing and mobile usability are one and the same in a sense, so it’s important to keep some things in mind as search engines strive to keep up with the latest trends. Let’s take a closer look at how to keep your listing on page one with this handy guide.

Your Quick Checklist for Creating Compelling Calls to Action

October 13, 2016 // By: Amanda Nickels

There’s nothing worse than devoting hours to writing quality content, designing it in a visually appealing manner, posting it on your site and then not seeing it generate any leads. The bread and butter of great content is a compelling call-to-action that will guide users to the next action you want them to take on your site. Without this, a user will either “X” out after obtaining the information, click back to a competitors page, or if you’re lucky, find the page on your site that will convert them to a lead.

How To Create Killer Content For Responsive Design Websites

November 14, 2013 // By: Stream Companies

So Your Website’s Responsive. Now What?