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The Daily Stream

Advertising News for the New Media

Why Businesses Need Inbound Marketing

November 15, 2018 // By: Jennica Torio

If you’ve been making moves to boost your digital marketing efforts, you’ve probably come across the term “inbound marketing.”

Inbound marketing is a tactic that’s becoming more and more popular for businesses everywhere. It’s a content-based solution that’s designed to help you attract, connect, and nurture your online leads.

So, how can this help your business? Read on to find out.

Sales & Marketing Alignment

April 4, 2017 // By: Ashley Clark

“Smarketing” is a term used by marketing professionals to refer to the
intentional connection of both your marketing and sales efforts. This process alignment is crucial to ensuring that both teams are on the same page in their goal-setting as well as their metrics for success. But what does that really look like in practice? That’s what we’re here to discuss.