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The Daily Stream

Advertising News for the New Media

Google My Business: Your New Homepage is Off-Page

November 2, 2018 // By: Sarah Kelshaw

According to Moz’s research through Jumpshop, 35% of desktop visitors do not click through to any organic or paid listing. Mobile visitors are an even bigger challenge, with 57.1% of visitors not clicking through to a search result. What does this mean for your business? Users don’t always have the time or patience to be digging around your site for the answer they need. Google, as well as other search engines, is making it easier for businesses to provide answers on the SERPs. Take advantage of the resources Google has provided to reach your customers.

Key Takeaways from HubSpot’s Inbound 2018

September 27, 2018 // By: Sarah Kelshaw

How do you summarize an incredible week of collaboration, inspiration, and industry growth in less than one novel? You simply cannot, but the team at Stream Companies has provided a recap for those who were unfortunate enough to miss this year’s event.

6 Ways SEO and PPC Can Work Together for Your Business

June 27, 2018 // By: Amanda Seale

SEO and PPC are an excellent dynamic duo when it comes to marketing strategies for your business. Both strategies help to maximize traffic and conversions, which, in turn, leads to a better ROI for you. However, you shouldn’t treat both strategies as separate entities. Instead, capitalize on the benefits of each, and how the strength of one can pick up on the weaknesses of the other to create a more successful search strategy. Not sure how your business can benefit from integrating SEO & PPC? Consider these six ways SEO and PPC can work together.

Improving Click-Through Rate from Search to Landing Page

April 22, 2016 // By: Amanda Nickels

Let’s say a middle-aged man—we’ll call him Frank—is driving his car at night and someone unintentionally blinds him with their high beams, causing him to drive into a ditch. Not a great situation, but now he’s in the market to purchase a new vehicle.

What Inbound Marketing Tactics you Need to Start Implementing Now

December 21, 2015 // By: Christopher Wirth

According to a 2015 survey of nearly 4,000 marketers and sales professionals, companies are three times as likely to see higher ROI on inbound marketing campaigns than on outbound (HubSpot), making inbound marketing a high priority for virtually every business.

Is Your Website Sick? Why You Need a Professional to Monitor Your Backlink Profile

November 23, 2015 // By: Stream Companies

It’s difficult to deny how a website can benefit a business. Aside from the branding aspect, a well-made and marketed website can drive leads or function as a point of sale. It can reach customers who never would have walked into your physical establishment.

SEO in 2015: The 5 Essential Elements of a Successful Strategy

December 23, 2014 // By: Stream Companies

We all know the basics of a successful SEO strategy: links, regular blog updates, social media, keywords, and quality content. Between Panda, Penguin, and many other updates, SEO has changed significantly over the past few years. Tactics that worked in years past no longer apply and can even result in site penalties. Google algorithm updates forced SEO strategists and marketing companies to rethink the way they build their SEO strategies.

Year in Review: SEO Dos and Don’ts We Learned in 2014

December 9, 2014 // By: Lauren Sheridan

Meta Descriptions: Why They Still Matter

December 2, 2014 // By: Stream Companies

Some SEO experts would argue that meta descriptions have lost their value to some search engine crawlers, mainly Google’s. However, if executed effectively, meta descriptions still play an important role in your site’s overall SEO value, particularly when it comes to generating click-throughs from search engines. But the question is how?

Surviving Link Building in 2014

October 7, 2014 // By: Tina DiSerafino