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The Daily Stream

Advertising News for the New Media

Facebook Takes in 1.86B Ad Revenue—Is Facebook moving in on Google’s Territory?

January 19, 2011 // By: Stream Companies

Self-service advertising for small-medium sized businesses has brought Google billions—could Facebook’s growth in this category result in a future duopoly?

Online Ad Spending Set to Break Records

January 3, 2011 // By: Stream Companies

Peaks in spending expected each year through 2014

Display Spending Begins to Catch Up with Search

December 13, 2010 // By: Stream Companies

More spent on branding is key for display ads

Although search may make more money than display advertisements, eMarketer has forecast that growth in display ad spending will surpass that for paid search through 2014. Additionally, from 2011 to 2014, online display spending is projected to grow faster than overall online spending while spending on search stays slightly behind.

Google puts emphasis on Local Initiatives

December 3, 2010 // By: Stream Companies

Google recently made changes in their search engine results with the launch of Places search. With this launch, Google combined the map-based Google Local listings with its organic search results.

Social Media is a Top Priority for Search Marketers

November 24, 2010 // By: Stream Companies

Social to be featured at center of SEO and PPC campaigns

It’s not surprising that 2011 is projected to be the "year of Facebook." What's interesting however is that the “year of Facebook” may also be relevant for search marketers.

Have Click Rates Finally Stopped Declining?

November 16, 2010 // By: Stream Companies

Findings show encouraging signs for advertisers 

One of online marketers’ simplest metrics, the clickthrough rate, has been in decline for years. However, the decline appears to have stopped.

Google Hotpot: A User Friendly, Social Take on Google Places

November 16, 2010 // By: Stream Companies

Google has recently announced its newest element to their Places feature; and they’re calling it Hotpot.

Google’s New Advertising System

November 12, 2010 // By: Stream Companies

New System Expands Product Ad in Search Result, Google will receive Cut of the Sales

YAHOO MAKES ADJUSTMENTS, NEW INTERFACE WILL CHANGE THE WAY WE SEARCH

October 11, 2010 // By: Stream Companies

The text-based aesthetic of search engines we’ve come to know so well has just been changed. But this time it’s Yahoo, not Google who’s creating new developments. Yahoo recently introduced a new look for search results using display-like inventory which is said to provide more entertainment for viewers.

10 Factors to Help Your Rank on Google Maps

September 7, 2010 // By: m_may