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The Daily Stream

Advertising News for the New Media

13 of the Best SEO Tools for Auditing and Monitoring Website Performance

April 11, 2019 // By: Dan Petrovitch

So, you’ve got SEO down pat. You’re writing some killer content—it’s informative, helpful, and great-looking. Your internal links are on point, while your external links are bringing in traffic by the horde. Meta descriptions? Not a problem. Longtail keywords? You’re the undisputed master. Image alt text? Please.

But wait... Just because you’ve implemented all the best practices doesn’t mean that that’s all there is to SEO. If you want the results you’re craving, then you need the right tools to audit and monitor your website’s performance. Keep reading to learn more about 13 of the top SEO technologies.

2019 Digital Marketing Trends Designed to Drive Leads for Your Business

March 22, 2019 // By: Rachel Steinberg

2019 is a big year for digital marketing. Yes, there are constant changes, with businesses needing to reevaluate their lead generation methods. However, it’s this year that’s showing trends shift in a dramatic way.

From voice searches to being “position zero” on Google, here are the 2019 digital marketing trends that are designed to drive leads for your business.

Balancing Creativity & SEO in Your Content Writing

November 28, 2018 // By: Rachel Steinberg

Writing SEO copy can pose an interesting challenge. You want your articles to be visible on Google, but you also want them to be fun to read. So, how do you find that balance between creativity and SEO in content writing?

Below are three tips on how to create effective marketing copy. Keep reading to gain insight on how to keep both people and search engines happy.

Traditional PR vs Digital PR: Can They Coexist?

August 20, 2018 // By: Steve Halko

What is PR? The ideals of a public relations specialist are one of reputation management—events or happenings within a company—and reaching out to the public on behalf of the company. These necessary individuals have been around as long as business has been, well…in business. With the digital age in its adolescent-yet-creeping-on adult years, there are many new developments in the world of public relations, but are there similarities, as well? We cover it all in this look at traditional PR vs. digital PR.

4 Reasons Your Website Is Failing to Convert Quality Leads

June 20, 2017 // By: Stream Companies

In this digital day and age, your website needs to be optimized so your visitors and leads can easily find what they’re looking for. Many times, a quality lead’s first interaction with your services is through your website. But if your page isn’t optimized for converting these leads into customers, you’ll notice a significantly high bounce rate, or the percentage of visitors who leave your site after a short time without converting.

Stay Ahead of the Game: Connect Your Website To The Google Search Console

December 22, 2016 // By: Daniel Woods

What is Google Search Console (Webmaster Tools)?

Google Search Console, formerly known as Google webmaster tools, is one of the few ways you can see your website through the eyes of Google. When your customers search something, Google will deliver the most accurate and best results. If your website is among the best results, but not appearing in the top page of the search results, Google Search Console can help explain why and guide you to improving your position in the search results.

Surprising Ways to Reach Google

December 8, 2016 // By: Krista Meiers

Most the time, we use Google as a basic search engine to look up different events, places and questions. As a business owner, we want to make sure that our business is easy to find and has our accurate information. The process to get your business listed, updated or corrected on Google can take up to weeks! Then there is always the possibility that something might go wrong.  Throughout this blog post, I will take you through different situations that can occur with having your business listed on Google and the exciting avenues you can take to talk with Google.

4 Pillars of SEO Strategy and Management

October 24, 2016 // By: Stream Companies

One: Identify Opportunities

5 Quick Steps to improve your Website’s SEO

September 15, 2016 // By: Erik Krass

If you’re a regular reader of Stream Companies’ blog, I’m sure by now you’re highly aware of what Search Engine Optimization (SEO) is. However if you’re new here, SEO is the process of getting your site to appear at the top of a search engine via organic search.

How to Prepare for SEO in 2017

September 13, 2016 // By: Tina DiSerafino

How to Prepare for SEO in 2017: How Voice Assistants Will Have an Impact

There is a new technological phenomenon that is throwing a wrench into our SEO strategies and it’s called a Voice Assistant.