According to Moz’s research through Jumpshop, 35% of desktop visitors do not click through to any organic or paid listing. Mobile visitors are an even bigger challenge, with 57.1% of visitors not clicking through to a search result. What does this mean for your business? Users don’t always have the time or patience to be digging around your site for the answer they need. Google, as well as other search engines, is making it easier for businesses to provide answers on the SERPs. Take advantage of the resources Google has provided to reach your customers.