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The Daily Stream

Advertising News for the New Media

PPC Strategies for Multi-Location Businesses

August 22, 2018 // By: Laura Treadway

For businesses with multiple locations that want to run separate PPC ads for each location, PPC can present a whole new list of challenges that a single-location business does not need to worry about. If you ignore these challenges in your PPC strategy, you run the risk of spending more than necessary on your PPC traffic and seeing less than desirable results.

At Stream Companies, we work with several groups of car dealerships, many of which have multiple locations in close proximity to one another. Below are a few approaches we often take when managing PPC for these multi-location businesses. 

The Basics & Benefits of Google Quick Answers

June 30, 2018 // By: Jennica Torio

Search engine algorithms and features are always changing, and one of the more recent additions to Google searches have been quick answers, or the box of text found at the top of the page when you ask Google a question or search for a popular query.

With online research becoming the most common way to research, especially before buying a product or considering a service, ranking for quick answers have become more and more important for a business’ online success.

But, how do quick answers work and how can they build and improve your company’s presence online?