The advertising world has come a long way since the birth of the internet. While being an avid Mad Men fan might be entertaining, the strategies they use seem a barbaric to today’s advanced target audiences, conversions, and ROI. Social media is one piece of the advertising bubble, and Twitter is a sliver of that, but don’t let the big picture that is digital marketing drown out the importance of a great Twitter advertising campaign.
It’s not surprising that 2011 is projected to be the "year of Facebook." What's interesting however is that the “year of Facebook” may also be relevant for search marketers.
