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The Daily Stream

Advertising News for the New Media

So, why is it important to participate in social listening?

November 7, 2018 // By: Samantha Cojocariu

The most important reason to take part in social listening is to maintain and monitor your reputation. I’m not talking about reviews on Google My Business, Dealer.com, or even Facebook. I’m talking about the conversations your consumers have when they think no one is listening. When you aren’t tagged directly or when there is conversation about your brand that is not intended to be engaged with—that’s when you can learn the most about how your customers perceive your brand.