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The Daily Stream

Advertising News for the New Media

So, why is it important to participate in social listening?

November 7, 2018 // By: Samantha Cojocariu

The most important reason to take part in social listening is to maintain and monitor your reputation. I’m not talking about reviews on Google My Business, Dealer.com, or even Facebook. I’m talking about the conversations your consumers have when they think no one is listening. When you aren’t tagged directly or when there is conversation about your brand that is not intended to be engaged with—that’s when you can learn the most about how your customers perceive your brand.

Going Mobile: 3 Reasons Why Structuring Your Copy for Easy Reading is Important

October 25, 2018 // By: Emily Vanneman

These days, you’d be hard-pressed to find someone who isn’t browsing their smartphone for the latest news and entertainment while waiting in the doctor’s office, on the bus, or inside a subway car.

And, with so much of your audience on-the-go and away from their desktops and laptops, it’s essential that your business crafts content that can reach them, no matter where they may be. That way, your customers won’t miss out on a single educational article or new product you post on your website.

Well, if all this talk has you wondering why mobile-friendly copy is so critical, we’re here to give you the low-down on exactly that.

Within this guide to Going Mobile: 3 Reasons Why Structuring Your Copy for Easy Reading is Important, you’ll get a first-hand look at just how this kind of content can positively affect your business. Let’s get started!