Facebook marketers were thrown into a tizzy last week by the suggestion that using 3rd party apps can be detrimental to your post’s EdgeRank. If that sounds indecipherable, you are not alone. There’s a lot to know when it comes to making your brand voice heard on Facebook.
According to the study entitled: Social Media in 2009 Inc. 500: New Tools and New Trends, social media use is growing fast within corporations in the United States.
Weekly use of the internet is climbing and because of this, brands may benefit from increasing their online PR output in 2010.
According to emarketer.com, the three phases of a company's social marketing are trial, transition, and strategic. The more comfortable a company is with social marketing, the faster they will begin to strategize.
Today, White Pages announced the incorporation of public social media profiles from Facebook and Twitter into its people search service. The people search on White Pages also provide consumers with direct links to select matching Facebook and Twitter user pages.
Marketers monitoring Twitter for mentions of their brand may have noticed that microbloggers are more likely to give or seek information than to sound off about a product, good or bad.
Q: Why do people like to follow a brand on its Facebook fan page?
Your dealership may not have any plans to create a Facebook campaign, but, the fact is, your competitors are already planning to take advantage of what Facebook has to offer. Consider that right now you can order a pizza on Pizza Hut's Facebook page; Volkswagen will tell you which car is most suited to your personality based on your personal profile on Facebook; and Coca Cola and Starbucks each have almost four million fans waiting to see their next wall post.