<iframe src="//www.googletagmanager.com/ns.html?id=GTM-PD29XS" height="0" width="0" style="display:none;visibility:hidden">

The Daily Stream

Advertising News for the New Media

Emotional Advertising: How Brands Use Feelings to Get People to Buy

October 3, 2018 // By: Dan Petrovitch

Newsflash: Emotional advertising is in, and it has been for a long time. For the past few decades, science has consistently reaffirmed that people tap into their emotions (not their logic) when it’s time to make a decision between brands. Along with storytelling, emotional ads are some of the best tools you’ve got…

Engaging Customers with Story-Telling Techniques

September 4, 2018 // By: Emily Vanneman

The things you purchase and the items inside your home are more than just for productivity—they’re part of your identity, too. Well, that same sentiment applies to your ideal customer.

When it comes down to it, you want to be sure that the message you’re imparting across all advertising platforms tells a story about how that service or item will help the person refine their already dazzling personality and align with their way of life.

By employing these simple techniques, you’ll transform those interested, potential customers into solid leads that’ll help your business thrive. Let’s take a look at some of the best story-telling practices you can use in your content!