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The Daily Stream

Advertising News for the New Media

Optimal Mobile Optimization with HTML5 and CSS3

November 21, 2011 // By: Stream Companies

Technology is changing at a rapid pace. You know that. So, don’t get stuck in a catch-up game. Stay ahead of the pack and use the new technology to your advantage. Take, for example, the use of smartphones. Right now, consumers are using their phones more and more.

All That Glitters Is Not Gold

October 24, 2011 // By: Stream Companies

Flashy navigation? Cool big pictures? Hold on!

Willie Sutton and Facebook

September 16, 2011 // By: Stream Companies

Facebook marketers were thrown into a tizzy last week by the suggestion that using 3rd party apps can be detrimental to your post’s EdgeRank.  If that sounds indecipherable, you are not alone.  There’s a lot to know when it comes to making your brand voice heard on Facebook.

Google Says Local Intent is Behind One-Third of Mobile Searches

October 12, 2010 // By: Stream Companies

Diana Pouliot, the director of mobile advertising at Google revealed that one-third of all Google searches via the mobile web pertain to an aspect of the searcher’s local environment.


October 12, 2010 // By: Stream Companies

A new feature called "Groups" was recently introduced that will allow users to form specialized networks within Facebook. The group feature is one of several changes that have been made to give Facebook users more control over the information they share including updates, messages and photos. It seems that Facebook's future will be all about the user; by focusing on their control, privacy, and empowerment.


October 11, 2010 // By: Stream Companies

The text-based aesthetic of search engines we’ve come to know so well has just been changed. But this time it’s Yahoo, not Google who’s creating new developments. Yahoo recently introduced a new look for search results using display-like inventory which is said to provide more entertainment for viewers.