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The Daily Stream

Advertising News for the New Media

Optimal Mobile Optimization with HTML5 and CSS3

November 21, 2011 // By: Stream Companies

Technology is changing at a rapid pace. You know that. So, don’t get stuck in a catch-up game. Stay ahead of the pack and use the new technology to your advantage. Take, for example, the use of smartphones. Right now, consumers are using their phones more and more.

Step It Up When You're LinkingIn

November 3, 2011 // By: Stream Companies

LinkedIn is the world’s largest professional network, with over 120 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.

Willie Sutton and Facebook

September 16, 2011 // By: Stream Companies

Facebook marketers were thrown into a tizzy last week by the suggestion that using 3rd party apps can be detrimental to your post’s EdgeRank.  If that sounds indecipherable, you are not alone.  There’s a lot to know when it comes to making your brand voice heard on Facebook.

The Art of a Salesman

September 14, 2011 // By: Stream Companies


The Five Traits of Highly Successful Marketing

August 17, 2011 // By: Stream Companies

Promote, Promote, Promote – Compelling offers, unique selling propositions, seasonal sales, giveaways… the strength of your campaign (AND its success) starts with your promotion’s value as perceived by your target customers.  You know your customers.  What do they want to hear?

Auto Shoppers Online

July 11, 2011 // By: Stream Companies

Can YouTube clips and mobile websites replace test drives and in-person experiences?

Social Media is a Top Priority for Search Marketers

November 24, 2010 // By: Stream Companies

Social to be featured at center of SEO and PPC campaigns

It’s not surprising that 2011 is projected to be the "year of Facebook." What's interesting however is that the “year of Facebook” may also be relevant for search marketers.


October 11, 2010 // By: Stream Companies

The text-based aesthetic of search engines we’ve come to know so well has just been changed. But this time it’s Yahoo, not Google who’s creating new developments. Yahoo recently introduced a new look for search results using display-like inventory which is said to provide more entertainment for viewers.

Five Ways to Show Customers You Care

October 11, 2010 // By: Stream Companies

Many entrepreneurs put a thoughtful spin on their e-mail marketing communications for holiday occasions; however it’s most effective to show customers you appreciate their business all year-round.