The Philadelphia Business Journal posted this article on June 8th, 2012. The merge of Google Local Places and Google+ affects companies of all shapes, sizes and industries. We at Stream Companies believed this change of events was so important, that we'd like to share it on our company blog as well.
Promote, Promote, Promote – Compelling offers, unique selling propositions, seasonal sales, giveaways… the strength of your campaign (AND its success) starts with your promotion’s value as perceived by your target customers. You know your customers. What do they want to hear?
Content producers increasingly hope that social media will get the word out for them. They hope that their content will go viral. But studies show that email is still the way most people share most content. And search is still the top method of finding websites.
While many folks go to Facebook for discounts, research indicates that they prefer email—and that email is more effective.
Digital video advertising is grabbing an increasingly larger share of the online market. Recent studies estimate that online video advertising will increase by 38.6% in 2011. Although one study estimates that most advertisers will spend less that one-quarter of their online display budget on digital video advertising this year, most will be increasing their digital video ad spend in the next twelve months.
Good old banner ads are not going away. The Interactive Advertising Bureau reports that spending on such ads has increased significantly.
Local businesses turn to search marketing & social media in a broad shift to online ad spending
