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The Daily Stream

Advertising News for the New Media

Ignore Google+ at Your Own Risk

June 18, 2012 // By: Bill Parlaman

The Philadelphia Business Journal posted this article on June 8th, 2012. The merge of Google Local Places and Google+ affects companies of all shapes, sizes and industries. We at Stream Companies believed this change of events was so important, that we'd like to share it on our company blog as well.

Marketing Collateral Makes a Difference

September 6, 2011 // By: Stream Companies
Examples of print collateral produced by Stream Companies

Stream Companies – 5 Time Inc. 500|5000 Honoree

August 23, 2011 // By: Stream Companies


The Five Traits of Highly Successful Marketing

August 17, 2011 // By: Stream Companies

Promote, Promote, Promote – Compelling offers, unique selling propositions, seasonal sales, giveaways… the strength of your campaign (AND its success) starts with your promotion’s value as perceived by your target customers.  You know your customers.  What do they want to hear?

Expansion Update

June 13, 2011 // By: Stream Companies

Pardon the dust.  Excuse the unsightly mess.  Just ignore the din of hammers and saws and keep on about your business.

Social Sharing: It’s Cool, But Does It Work?

April 28, 2011 // By: Stream Companies

Content producers increasingly hope that social media will get the word out for them.  They hope that their content will go viral. But studies show that email is still the way most people share most content.  And search is still the top method of finding websites.

Where Do Consumers Prefer to Get Their Deals?

April 26, 2011 // By: Stream Companies

While many folks go to Facebook for discounts, research indicates that they prefer email—and that email is more effective.

Digital Video Ads Gaining Momentum

April 22, 2011 // By: Stream Companies

Digital video advertising is grabbing an increasingly larger share of the online market. Recent studies estimate that online video advertising will increase by 38.6% in 2011. Although one study estimates that most advertisers will spend less that one-quarter of their online display budget on digital video advertising this year, most will be increasing their digital video ad spend in the next twelve months. 

Banner Ads Remain Popular

April 19, 2011 // By: Stream Companies

Good old banner ads are not going away.  The Interactive Advertising Bureau reports that spending on such ads has increased significantly.

Local Ad Dollars Going Online

April 5, 2011 // By: Stream Companies

Local businesses turn to search marketing & social media in a broad shift to online ad spending