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The Daily Stream

Advertising News for the New Media

Can Facebook Audience Insights Inform Your Marketing Strategy?

September 14, 2018 // By: Samantha Cojocariu

If you’re an agency that works regularly with clients outside your hometown, you might find it daunting to research the most popular spots in their area. Any native Philadelphian knows the best places to go, but if you aren’t from the area, it can be tricky to figure out. Every venue, business, and cheesesteak joint is going to say they are the best in town, but how can you tell for sure which one is truly the location your audience loves?