The advertising world has come a long way since the birth of the internet. While being an avid Mad Men fan might be entertaining, the strategies they use seem a barbaric to today’s advanced target audiences, conversions, and ROI. Social media is one piece of the advertising bubble, and Twitter is a sliver of that, but don’t let the big picture that is digital marketing drown out the importance of a great Twitter advertising campaign.
When your Facebook timeline gets clogged up with the same posts, day after day, your message becomes white noise to your buyers and prospects.
There’s been a lot of talk about social media marketing and what it can do for your business. While there’s no ignoring the impact of social media on the marketplace, we can’t forget to consider one incredibly powerful medium: e-mails.