<iframe src="//www.googletagmanager.com/ns.html?id=GTM-PD29XS" height="0" width="0" style="display:none;visibility:hidden">

The Daily Stream

Advertising News for the New Media

How Voice Assistants Are Changing the Ways We Write Content

November 23, 2018 // By: Mackenzie Wiltrout

From Siri to Alexa and every AI-powered helper in-between, voice assistants have taken the tech world by storm in the past few years. At the beginning of 2018, Alpine AI reported that these clever bots were racking up roughly one billion searches a month. And by the year 2020, comScore predicts a whopping 50 percent of all searches will be conducted by voice alone.

At face-value, this Jetsons-like tech development is uber cool and convenient. However, that’s for the user. How are voice assistants affecting the way we writers and internet marketers are creating our content? Just read on to find out…

OK, Voice Search: Why Local Businesses Are Missing Out on Big Opportunities

October 8, 2018 // By: Christina Davidson

Over the past few years, the way we interact with our technology has completely evolved. Looking back 10 years ago, who would have thought we would have a personal assistant in our pockets? With the increased accessibility to instant information, technology leaders like Google have been focusing heavily on delivering information to the user at the drop of a hat, or should I say at the drop of “OK, Google”?

The popularity of voice search has increased immensely since the introduction of Siri in 2011. Fifty-eight percent of consumers have used voice search to find a local business in the past 12 months. And, out of those voice-search users, 46 percent use this feature to find local businesses every single day! So, with the frequency of consumers using voice search to find local businesses like yourself, isn’t this where you want to be?

Why Your Site Needs to Be Optimized for Voice Search

September 21, 2018 // By: Kaitlin Southron

Siri, where’s the nearest coffee shop?

Alexa, why is my car making strange noises?

Okay Google, how do I get my website to rank number one?

Voice search is quickly taking off as voice assistants like Alexa and Echo become more and more popular. In fact, experts predict 50 percent of all searches will be voice searches. It’s now more important than ever to optimize your business’ website for voice-based search queries, in addition to traditional desktop optimization techniques.