<iframe src="//www.googletagmanager.com/ns.html?id=GTM-PD29XS" height="0" width="0" style="display:none;visibility:hidden">

The Daily Stream

Advertising News for the New Media

OK, Voice Search: Why Local Businesses Are Missing Out on Big Opportunities

October 8, 2018 // By: Christina Davidson

Over the past few years, the way we interact with our technology has completely evolved. Looking back 10 years ago, who would have thought we would have a personal assistant in our pockets? With the increased accessibility to instant information, technology leaders like Google have been focusing heavily on delivering information to the user at the drop of a hat, or should I say at the drop of “OK, Google”?

The popularity of voice search has increased immensely since the introduction of Siri in 2011. Fifty-eight percent of consumers have used voice search to find a local business in the past 12 months. And, out of those voice-search users, 46 percent use this feature to find local businesses every single day! So, with the frequency of consumers using voice search to find local businesses like yourself, isn’t this where you want to be?

Why Your Site Needs to Be Optimized for Voice Search

September 21, 2018 // By: Kaitlin Southron

Siri, where’s the nearest coffee shop?

Alexa, why is my car making strange noises?

Okay Google, how do I get my website to rank number one?

Voice search is quickly taking off as voice assistants like Alexa and Echo become more and more popular. In fact, experts predict 50 percent of all searches will be voice searches. It’s now more important than ever to optimize your business’ website for voice-based search queries, in addition to traditional desktop optimization techniques.