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The Daily Stream

Advertising News for the New Media

4 Reasons Your Website Is Failing to Convert Quality Leads

June 20, 2017 // By: Stream Companies

In this digital day and age, your website needs to be optimized so your visitors and leads can easily find what they’re looking for. Many times, a quality lead’s first interaction with your services is through your website. But if your page isn’t optimized for converting these leads into customers, you’ll notice a significantly high bounce rate, or the percentage of visitors who leave your site after a short time without converting.

UPDATED: How To Make HubSpot And Google Analytics All-Time BFFs

December 9, 2013 // By: Stream Companies

Everyone knows what a playdate is: it’s an arranged friendship that always had you awkwardly sipping a juice box, sitting with a kid you never would have been friends with otherwise, and counting the seconds until it was over. But the dirty little secret about those dreaded playdates was that they were likely more for your parents than for you; a chance to occupy you for a while so your parents could have some fun.

How To Use Site Information Architecture To Create A Better User Experience

December 2, 2013 // By: Stream Companies

Information Architecture: What It Is & How to Use It

How To Create Killer Content For Responsive Design Websites

November 14, 2013 // By: Stream Companies

So Your Website’s Responsive. Now What?

3 Essential Elements Your Company Should Consider: Brands, Logos & Identity

July 31, 2013 // By: Brittanie Starr

Brand and identity are commonly used interchangeably to describe a company or business. Likewise, identity and logo are often thought to be the same. In reality, a logo is only one component of identity, and identity refers to the overall look and feel of a brand.

The Victor in the Mobile Design War

July 3, 2013 // By: Holly Butterfield

In the world of smartphones, there is one epic war being waged...adaptive design versus responsive design! Who will win? Let's explore...

Responsive Design 101

April 29, 2013 // By: Erin Gallagher



The @font-face of Your Site

March 22, 2013 // By: Holly Butterfield

When you go to a website, what catches your eye? Most people might say 'the pictures.' There is a lot of focus on the imagery of a site, but the typography can be not only as eye catching, but even more important. The text on your site is where viewers will get their information, so it needs to be clear, catchy, and precise; it can both make and break a site's theme. CSS3 has taken the next step forward in design to provide designers with a huge new tool called @font-face, which lets designers, for the first time, easily upload a web-acceptable font to a server and be used for a site.

Make a Better First (Web) Impression!

December 4, 2012 // By: Stream Companies

You may have taken the time to reflect on what worked and what didn’t work last year – if you have, you’ve already made an excellent head start to the New Year! Now it’s your time to decide what you’ll do in the next few months! This is a great opportunity to review your current website and see what needs to be changed.

Your website is a key part of your business identity. Customers will most likely search online for information about your business and the products and services you provide. You need to ensure your first impression – your website – makes a great impact!

Take a little time to review your current site and ask yourself what you like about it, things you don’t like and things you’d like to add to the site. Just these simple questions can help point you in the best direction when updating or redesigning your website.

After you’ve taken some (or a lot) of time to review your website, set up a meeting with an experienced web design team and take it from there. With the New Year come new opportunities! Don’t let this chance pass you by!

And the Davey Goes to...

October 25, 2012 // By: Stream Companies

Stream Companies Production AND Art departments!