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The Daily Stream

Advertising News for the New Media

How to Engage with Potential Car Buyers

August 10, 2018 // By: Victor Filoromo

In this day and age, buying a car has become a bit more than someone stepping into a showroom, taking a look at the inventory, and driving away happy.

It’s important to know how to engage with potential car buyers in this increasingly digital age. Continue reading for some tips about how to break through and educate potential customers.

Reputation Management: How Reviews Can Make or Break Your Business

September 7, 2017 // By: Kelsey McKee

On the surface, reputation management seems simple: ask for reviews, get reviews, respond to reviews. In reality, reputation management is an art form.  Staying on top of all of the review sights is a full-time job and responding to difficult reviews and accusations from upset customers is not such an easy task. While responding to a negative review, it is a fine line to walk between defending your business and decisions and making a customer even angrier.

Business Reviews: When to Ask for Them & How to Keep It Positive (An Automotive Sales Perspective)

December 3, 2015 // By: Stream Companies

Trust: It’s the primary currency in the relationship between brands and customers. To cash in this currency, you must first earn it. This is especially true in the automotive sales industry because of the overwhelmingly strong public perception that car salespeople aren’t trustworthy. While some dealerships have earned that reputation, it doesn’t mean your dealership has to live with it.