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The Daily Stream

Advertising News for the New Media

The Importance of Hiring an SEO Company to Handle Your Website

July 22, 2019 // By: Dan Petrovitch

We live in the age of do-it-yourself. From tried-and-true DIY projects like painting your own cabinets and hemming your own pants, to more flavorful endeavors like making your own needle-felted children’s toys and knitting your own reusable Swiffer pads, the DIY revolution seems like it’s here to stay.

But when it comes to your website, you don’t want to do it yourself. Trust us. We’ve seen too many aspiring businesses try to approach their SEO projects like they try to approach their homebrewed craft beer, and the results have been disastrous. Instead, you should hire an SEO company that knows its stuff.

Why You Need a Google Partner to Help You Reach Your Advertising Goals

April 11, 2019 // By: Madison Lippincott

An extremely popular and successful band once sang, “I get by with a little help from my friends.” Even the Beatles admitted that there’s no shame in asking for a little help when it comes to reaching your goals, whether they’re becoming one of the most widely celebrated musical groups in the world or growing your business.

One of the best ways to meet and exceed your advertising goals for your business is by uniting up with a Google Partner. But what is a Google Partner? And what makes them so special? In this guide, you’ll learn all about the Google Partners program and the many benefits you and your business can reap from it. Let’s get started!

How to Create a Revenue-Generating Google Ads Campaign

April 11, 2019 // By: Mackenzie Wiltrout

The web is a vast and exciting place. From the point of view of a consumer, it’s a treasure trove of new products and answers to be found. From the point of view of a business, it’s a mass of potential to be tapped.

If you’re looking to ramp up your site’s traffic and deliver your message to the most interested parties all at once, Google Ads can help. With the right strategy, it’ll have you generating revenue before you know it.

The Essentials of Content Readability

November 20, 2018 // By: Emily Vanneman

Engaging, easy-to-digest content is the heart of what keeps your readers interested. But, what are the hallmarksof a perfectly crafted piece of copy that snags your audience’s attention and keeps them engrossed to the very last word?

Well, the team of content connoisseurs at Stream Companies is here to give you the lowdown on the essentials of content readability. Before long, you’ll be churning out attention-snagging copy that’s designed to keep your audience immersed from start to finish.

Cut the Sales Pitch: Empowering Buyers Through Educational Content

August 24, 2018 // By: Mackenzie Wiltrout

Living in the computer age doesn’t just mean that the average person is constantly engaging with screens and AI-powered tech—it also means that the average person is constantly learning. And, you can bet that they’re learning a thing or two about how to smartly consume products.

Knowing all this, you might be starting to arrive at the conclusion that some of the traditional methods of selling just aren’t going to cut it anymore.

Instead of driving your sales pitch, try driving consumers to your brand by feeding them the information they deserve. You’d be surprised just how powerful the educational approach can be!

FIAT of Manhattan Automotive Case Study

August 11, 2016 // By: Keisha James

Imagine you are a car dealership located in the bustling streets of downtown Manhattan, NY. You expect to see a lot of foot traffic to your dealership, and a lot of local traffic to your website from surrounding boroughs and neighboring New Jersey. You have an amazing $99 Lease and Parking Deal that should be driving conversions for your dealership since parking in downtown Manhattan isn’t cheap and competition for space is high, but it’s not.