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The Daily Stream

Advertising News for the New Media

Cut the Sales Pitch: Empowering Buyers Through Educational Content

August 24, 2018 // By: Mackenzie Wiltrout

Living in the computer age doesn’t just mean that the average person is constantly engaging with screens and AI-powered tech—it also means that the average person is constantly learning. And, you can bet that they’re learning a thing or two about how to smartly consume products.

Knowing all this, you might be starting to arrive at the conclusion that some of the traditional methods of selling just aren’t going to cut it anymore.

Instead of driving your sales pitch, try driving consumers to your brand by feeding them the information they deserve. You’d be surprised just how powerful the educational approach can be!

FIAT of Manhattan Automotive Case Study

August 11, 2016 // By: Keisha James

Imagine you are a car dealership located in the bustling streets of downtown Manhattan, NY. You expect to see a lot of foot traffic to your dealership, and a lot of local traffic to your website from surrounding boroughs and neighboring New Jersey. You have an amazing $99 Lease and Parking Deal that should be driving conversions for your dealership since parking in downtown Manhattan isn’t cheap and competition for space is high, but it’s not.