<iframe src="//www.googletagmanager.com/ns.html?id=GTM-PD29XS" height="0" width="0" style="display:none;visibility:hidden">

The Daily Stream

Advertising News for the New Media

Subscribe! Subscribe to our blog and get daily digital marketing insights right in your inbox!

Bots on the Rise: How AI Can Enhance Your Marketing Approach

October 22, 2018 // By: Mackenzie Wiltrout

When we use the word “robotic,” it’s often to describe something that’s a little stiff or detached. So, it’s no wonder some business owners are a bit hesitant to employ AI in their marketing strategy. At first glance, it seems like an impersonal option.

Truth be told though, AI has advanced exponentially in recent years. And while the bots have not quite reached Terminator levels, they have progressed enough to lend an extra-focused and, yes, personal touch to your marketing. Let’s explore just five ways in which they can help…

1. Find the Most Likely Prospects with Predictive Analysis

How much time do you think the average business spends on fishing for prospects? It’s probably a lot. And while we can pore over our own data trying to hone in on key demographics and buyer personas, it’s hard to say for certain who is most likely to become a customer or new client.

Predictive analysis is a machine learning tool that can mine data within a demographic, predicting who is most likely to convert. And since it can consume data rapidly, these predictions come quickly. In the end, this saves a ton of time (which equals money).

2. Curate Your Content

One of the most effective ways to draw a potential customer or client to your brand is to provide them delightful and educational content. Sometimes, once they’re finished with this piece of content, they’ll click elsewhere on your website and keep reading. Other times, they’ll just leave.

AI can now curate the content on your website to provide intelligent recommendations to a visitor. For example, it might say, “If you found this article helpful, you may also want to check out…” These smart suggestions keep visitors interested and engaged. It keeps them coming back.

3. Personalize Your Email Marketing Campaigns

When it comes to email marketing campaigns, half the battle is getting someone to open up the email. And in order to do that, you need to entreat them with a punchy and persuasive subject line.

AI personalizes email campaigns based on the user behaviors and preferences it finds on the other end. It machine-learns consumer data, determining when is the most effective time to send an email, how often to send, and the interest of the receiver.

Oh, and it can figure out which subject lines work, too. That’s the invaluable part.

4. Craft a More Immediate Customer Service Experience

Time and again, when you ask someone what makes them return to a business, you’ll hear one answer keep popping up: Great customer service.

Part of good customer service is being there for the customer or client whenever they need you. Provide them with a solution as soon as possible.

Chat bots are showing up more often in a customer service capacity these days. All a customer needs to do is head to your website, click on the chat button, and they’ll be connected with an AI who can give them many of the answers they need. If that’s not convenience, then what is?

5. Use AI Generated Ads to Get the Word Out

Were you ever browsing the web—maybe your favorite social media or shopping site—and you started seeing ads for stuff you were Googling in the last week?

Predictive analysis determines who may be interested in what you’re selling, and AI-generated digital ads get the word out. That’ll keep your product or service fresh in the minds of prospects.

It’s Time to Let the AI In

Well, decades of sci-fi literature and movies are correct: The bots are here to stay, and they’re getting smarter. The good news, however, is that they’re here to help. If you’d like to learn how to get started with AI, just get in touch with our team of advertising experts!

Topics: Machine Learning, Artificial Intelligence, Predictive Analytics, Personalization, Customer Service Experience, AI Generated Ads