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Why Businesses Need Inbound Marketing

November 15, 2018 // By: Jennica Torio

If you’ve been making moves to boost your digital marketing efforts, you’ve probably come across the term “inbound marketing.”

Inbound marketing is a tactic that’s becoming more and more popular for businesses everywhere. It’s a content-based solution that’s designed to help you attract, connect, and nurture your online leads.

So, how can this help your business? Read on to find out.

Enhanced Audience Exposure

Inbound marketing is all about creating content that’s designed to help potential customers make their buying decisions. So, how exactly does this help get your business in front of more people?

The secret to a successful inbound campaign isn’t just about having content; it’s also important to make sure that content is helpful and informative, rather than salesy. That’s because people are more likely to click on and read something that has helpful and relatable information.

So, the more helpful your content is, the more people will read your copy and visit your site. And, the more clicks your site gets on a search engine results page (SERP), the higher your site will rank (you may even land that coveted Quick Answer rank). That means better online visibility and reach for your business.

Streamlined Lead Nurturing

Lead nurturing is an essential part of getting the conversions you need. However, you need to make sure you’re connecting using the right content if you want to increase your conversion rate. Fortunately, this is where inbound marketing can help.

With inbound, you can better understand the type of content your leads may respond to best based on where they are in the buyer’s journey and the information they provide when they fill out a form on your site. Then, you can use automated systems like email workflows to send them the curated content related to their interests and unique needs.

With an automated system and the right content, you can effectively nurture your leads and gain more loyal customers.

Aligned Sales and Marketing

Inbound marketing doesn’t just help attract people to your website and nurture your leads; it can also help better align your marketing team with your sales team.

When you use inbound, you’ll be able to get a better look into your buyers’ unique needs and priorities. Once you have these details, you can pass it along to your sales team so that they can engage with qualified leads. With an enhanced understanding of each potential customer, you’ll be able to see increased conversions and sales over time.

Increased Customer Focus

Your customers are the reason for your success, so you want to make sure you have a customer-focused approach to everything you do. That’s why inbound marketing is so important for any business.

Let’s face it—no one wants to sit through a long sales pitch, especially when they’re not looking to buy just yet. Inbound marketing shifts the focus from outwardly selling your business to audiences, to educating them based on the information they want to know.

When someone comes across a business that’s dedicated to helping customers answer their questions or addresses their unique needs, they’re more likely to choose that company when they’re ready to buy. Why? Because they can see that they’re more dedicated to helping people make the right choice rather than making a sale.

Furthermore, inbound marketing helps boost overall engagement, which is incredibly important to gaining and retaining customers. Remember, people want to work with a business that’s committed to assisting and serving their customers based on their unique needs. When you use inbound copy and tactics to engage with people, you create a customer-focused experience that every consumer wants. And, when they’re ready to buy, they’ll be more likely to choose the business that provided the resources they needed, rather than one that focused on selling.

Add Inbound to Your Digital Strategy

From enhanced online exposure to a customer-focused approach, inbound marketing provides tons of benefits to any business. If you’re looking to add inbound to your digital marketing strategy, get integrated and reach out to the team at Stream Companies. With a team of inbound marketing experts, we’ll help you create the effective content strategies needed to help boost traffic, engagement, and sales.

Interested in learning more? Check out our FREE Inbound Marketing 101 eBook.

Topics: Inbound Marketing, Enhanced Audience Exposure, lead nurturing, sales and marketing, Customer Focus