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Going Mobile: 3 Reasons Why Structuring Your Copy for Easy Reading is Important

October 25, 2018 // By: Emily Vanneman

These days, you’d be hard-pressed to find someone who isn’t browsing their smartphone for the latest news and entertainment while waiting in the doctor’s office, on the bus, or inside a subway car.

And, with so much of your audience on-the-go and away from their desktops and laptops, it’s essential that your business crafts content that can reach them, no matter where they may be. That way, your customers won’t miss out on a single educational article or new product you post on your website.

Well, if all this talk has you wondering why mobile-friendly copy is so critical, we’re here to give you the low-down on exactly that.

Within this guide to Going Mobile: 3 Reasons Why Structuring Your Copy for Easy Reading is Important, you’ll get a first-hand look at just how this kind of content can positively affect your business. Let’s get started!

1.)Increased Mobile Screen Time

You’re likely not very surprised by this first point. Just look around: most people are either holding a smartphone or tablet or are currently browsing their favorite sites using those devices.

That’s why it’s so crucial to not only have a responsive website, but to also write your content in a way that grabs your readers’ attentions.

Put simply, if your site is designed solely for a desktop platform, you’ll miss out on the huge percentage of your audience who spends most of their time on their smartphones and tablets.

In conclusion, the more engaging, mobile-friendly content you’re posting to your site, the more likely you are to capture the minds of your current and potential customers, which keeps you and your business top-of-mind.

At the end of the day, doing so will maximize your conversion rate and ultimately benefit your company.

2.)Shorter Attention Spans

Think about it: While you’re browsing the Internet on your phone, how many times are you distracted by an ad, text message, or phone call?

Because smartphones and tablets provide a foundation for an array of different communication mediums, it’s more important than ever to ensure that your copy keeps your audience engaged, thereby minimizing the risk of them turning their attention to another application or website.

By crafting short, concise headlines and easy-to-read prose, you’ll lessen the likelihood of your customers leaving your page or website.

In addition, when a mobile user or potential lead isn’t forced to zoom in or out to view your content, they can begin reading right away.

Thanks to your responsive layout and careful copy structuring, strangers are more likely to become visitors, leads, customers, and ultimately, promotors.

3.)More Social Sharing

Of course, mobile use and social media engagement often go hand-in-hand.

That’s why it’s paramount to structure your content in a way that’s easy to read. Once you’ve captured your reader with an interesting headline, bulleted list, or simplified copy, they’re more likely to send your article or post to a friend, family member, or coworker through social media sharing links.

The result? Your site or blog article will be shared across Facebook, Twitter, or Instagram, which increases the chances of your business gathering more customers. It’s that simple!

Structuring Your Copy for Mobile: Engage Your Audience!

Now that you know more about why structuring your content for easy, mobile reading is so important, it’s time for your business to start cranking out simplified content.

Luckily, doing exactly that is as simple as finding a fully integrated advertising agency, like Stream Companies, that’s ready to craft captivating, mobile-friendly content geared towards your ideal customer.

All you have to do is reach out to us so that we can start helping your company snag the attention of your busy customers and increase traffic to your site.

Topics: Social Media Engagement, Mobile-Friendly Content, Audience Engagement