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Why Social Management is Important for Your Business

August 31, 2018 // By: Monica Grater

When it comes to social media, most businesses prioritize using it to serve ads to current and potential customers. While this is a large and important part of managing your business’ social media presence and furthering your business, it is just as crucial to keep up with managing your social media accounts day to day. Read on to further explore the reasons why you should be managing your social media presence day to day, and for resources to help you do so. For the purpose of this article, we will be focusing mainly on Facebook.

Frequent Posting Leads to Increased Engagements and Impressions

When it comes to running a business, you have a lot on your plate you must manage, and with so many things to keep up with, naturally you will start to prioritize by importance.  Keeping up with your social media presence is essential in the digital world we live in today and it shouldn’t be something you let go to the wayside.

By posting a consistent stream of unique content, for example at least three times per week, you will naturally start to gain engagement metrics (likes, comments, shares, etc.) and impressions (the number of times your post was viewed) as you reach more people in your community. As you reach people in your community through your posts, you can then invite them to “like” your page so they continue to see all your future posts. This leads us to our next point…

Building Brand Awareness

When you post a consistent stream of unique content and gain more followers by inviting them to like your page, you will start to build on your brand awareness in the community. So, to put it simply, as the number of your followers grow, so does your brand awareness with your current and potential customers. And, as most business owners know, a good or bad reputation can really make or break your business. Word of mouth, and now “word of digital mouth,” is very real, so the more you build up a positive digital presence, the more likely someone is to see your company as trustworthy, transparent, and a great choice for their next purchase.

To do that, it is important to respond to all comments and questions from your followers, regardless of their positive or negative nature. It is also important to pay attention to the reviews your customers leave you on your Facebook, and to respond to all, regardless of their nature. If it is a good review, thank your customer for taking the time to leave your business a great review for all to see. If it is negative, respond to the customer and try to resolve the issue they had by asking them to call your business directly to discuss the problem at hand. By doing so, you are slowly but surely creating relationships with your customers. And that leads us to our next point…

Building Lasting Relationships with Your Current and Potential Customers

As your posts and your business’ name become a regular sight on your potential customer’s and current customer’s newsfeed, (using an automotive business for the following example) when it comes time to look for a new car, renew a lease, or take your car in for routine or nonroutine service, your business is top of mind. And the same is true for all businesses.

You have slowly but surely built a relationship with that potential customer, and they will think to go to you when they are in need of your business’ services. Your business’ success is all about building relationships with your customers, and managing your social media presence is a great way to do that in the digital world we live in today.

Need Help Managing Your Social Media Presence?

If you need help managing your business’ social media presence, don’t hesitate to reach out to Stream Companies, here. Let us discuss with you in further detail how we can create a social media strategy that works for your business.

Topics: Social Media Management, Engaging Customers, brand awareness