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The Daily Stream

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Why You Need a Google Partner to Help You Reach Your Advertising Goals

April 11, 2019 // By: Madison Lippincott

An extremely popular and successful band once sang, “I get by with a little help from my friends.” Even the Beatles admitted that there’s no shame in asking for a little help when it comes to reaching your goals, whether they’re becoming one of the most widely celebrated musical groups in the world or growing your business.

One of the best ways to meet and exceed your advertising goals for your business is by uniting up with a Google Partner. But what is a Google Partner? And what makes them so special? In this guide, you’ll learn all about the Google Partners program and the many benefits you and your business can reap from it. Let’s get started!

What is a Google Partner?

A Google Partner is a certified advertising agency or comparable third-party group that manages Google Ads accounts and marketing campaigns on behalf of their clients who are typically brands and businesses.

For example, we at Stream Companies are a Google Partner. Our job is to create meticulous and targeted marketing campaigns for our clients in order to drive traffic and help them create leads and sales for their businesses.

In short, we deliver retail traffic.

There are a number of ways that you can benefit from working with a Google Partner like us at Stream Companies including hookups to exclusive statistics and trainings, guidance from knowledgeable professionals, and, most importantly, customer satisfaction.

Reason #1: Google Partners Have the Hookup.

The world of marketing was highly competitive to begin with. But now that everything—from ordering pizza to buying a home—has been streamlined thanks to the convenience of the internet and smart devices, so has the competitiveness of marketing.

When you align yourself with a Google Partner, you and your business will have exclusive access to all kinds of goodies that can consistently land you a few steps ahead of your competitors including:

  • The latest and most insightful industry research and statistics
  • Invites to special Google-sponsored events and trainings
  • Certifications for necessary SEO and SEM skills

On top of the guidance you’ll get from a Google Partner, you’ll also get to take advantage of these perks that will help you rise above the rest.

Reason #2: Google Partners are the Best at What They Do.

With all of the industry’s most up-to-date intel at their fingertips, Google Partners can create marketing strategies that are forward-thinking and intuitive to the industry’s current and upcoming trends. Additionally, Google Partners are required to stay on top of their certifications such as:

  • Google Ads Fundamentals
  • Search Advertising
  • Display Advertising
  • Mobile Advertising
  • Video Advertising
  • Shopping Advertising

All Google Partner agencies are required to have a certain number of professionals who are certified in these key marketing realms at their service. These professionals are constantly becoming re-certified in the newest statistics and prepped with the latest trends, so they can deliver the most calculated strategies for their clients.

Reason #3: Your Customers Will Thank You.

Smartphones have changed the way that consumers interact with the businesses that they buy from. As of January 2019, 79% of Americans who own and use a smartphone have used their smartphone to purchase something online in the last six months.

One huge and important conclusion that we can draw from a statistic like this is that mobile integration is a must for your website and your business. If your website can be accessed from a smartphone, it should look good on a smartphone.

User friendliness is key to keeping consumers engaged long enough to convert them from shoppers to buyers—nothing deters today’s audience like the inability to access the information they need via their mobile device.

By making your platform accessible from a variety of devices, you’re casting a wider net for shoppers looking for your services. You’ll find customers; they’ll find the products and services they need—it’s a win-win for everyone.

Ready to Work with a Google Partner?

As a certified Google Partner, Stream Companies can provide you with all the tools you need to drive traffic to your website and drive customer conversions forward. If you’re ready to get the ball rolling on exponentially growing your online presence with a carefully crafted marketing strategy, let’s talk!

Topics: Advertising, Website Traffic, google partner